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From Zero to Factory: How I Brought Pocari Sweat to Vietnam’s Fast Lane
After 13 years building Pocari Sweat from the ground up, Rich Pham reflects on what racing taught him about business: trust your team, adapt fast, and never forget — execution is everything.


How a Leadership Coach Can Help You Spot Untapped Opportunities
Learn how a leadership coach helps uncover untapped opportunities by fostering fresh ideas and breaking through blind spots.


How Perseverance Builds Resilient Businesses
Discover how perseverance builds resilient businesses by fostering adaptability, learning from setbacks, and staying committed to long-term


Why Hiring a Leadership Coach Is the Best Investment for Founders
A leadership coach helps founders grow as leaders, tackle challenges, and build resilient teams. Discover why it’s the best investment.


The Ultimate Playbook: Expert Advice for Entrepreneurs to Succeed
Discover expert advice for entrepreneurs to succeed with resilience, people-first culture, and relentless execution.


Building a Competitive Edge Is Easier Than You Think
Discover why building a competitive edge is easier than you think and how small steps can create big advantages for your business.


Why Great Leaders Never Stop Learning (and You Should Either)
Great leaders never stop learning. Discover why curiosity is the secret to adaptability, innovation, and long-term leadership success.


Why Every Leader Needs a Leadership Coach to Stay Curious
Learn how a leadership coach helps leaders stay curious, adapt to change, and embrace lifelong learning for continued growth.


How a Leadership Coach Inspires Curiosity in Teams
A leadership coach inspires team curiosity by fostering communication, collaboration, and psychological safety in the workplace.
Frequently asked questions
General
Coaching
While Rich has a diverse background across multiple industries, including consumer goods, entrepreneurship, and racing, his core focus is on helping founders scale their businesses for lasting success. Whether you're in tech, consumer products, or any other industry, Rich's coaching can be applied universally to help you achieve growth and resilience.
Rich Pham assists founders in scaling their businesses for long-term success. With expertise gained from leadership roles at Coca-Cola and as an entrepreneur, he helps you develop a growth strategy, nurture talent, overcome setbacks, and focus on implementing actionable plans. His coaching will guide you through the complexities of business growth while preparing your company to leave a lasting legacy.
Rich offers interactive workshops designed for CEOs and management teams. The workshops focus on:
• Improving Team Dynamics: Helping you identify and nurture talent.
• Strategic Implementation: Turning strategy into action.
• Growth Mindset: Building a culture of continuous learning.
• Resilience: Leveraging setbacks for growth and adaptability.
Each session is personalized to address your business's unique challenges and goals.
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