My name is Rich.
"The path hasn’t always been easy, but every lesson has shaped the way I lead today. From scaling companies to managing teams and working through tough decisions, I’ve gained real, hands-on experience. Now, I use that experience to help others move with more clarity, avoid common pitfalls, and grow with purpose."
Unlock the Bottlenecks
of Your Business
After early success, growth depends less on effort and more on how leadership decisions are made. With over three decades of hands-on experience, I work with founders, CEOs, and owners navigating that shift, helping them move forward with clarity and confidence.
5+
Countries lived and worked in
Shaping a global perspective on leadership and business.
16+
Markets managed
Gaining hands-on insight into diverse business environments.
5+
Different Categories Led
Learning what truly drives growth and performance.
Trusted Consultant to Multi-Million Dollar Companies
Helping leaders navigate high-stakes decisions.
Entrepreneurial Success with Pocari Vietnam
Built and scaled a $200M+ market leader.
World-Class Racing Driver with Over 45 Podiums
Competed and won at elite levels.
Held key leadership roles within EO Vietnam
Strengthened a thriving entrepreneur community.
What I’ve Learned
(and Keep Learning)
Every story, success, and failure has shaped how I approach leadership and business. I have worked and lived in 5 countries, managed 16 countries across 5 different categories. My goal is to make sure that what I share is worth your time and helps you move forward. My goal is simple: for us to grow, succeed, and be profitable together. I hope you find something valuable along the way.
What I’ve Learned (and Keep Learning)
Every story, success, and failure has shaped how I approach leadership and business. I have worked and lived in 5 countries, managed 16 countries across 5 different categories. My goal is to make sure that what I share is worth your time and helps you move forward. My goal is simple: for us to grow, succeed, and be profitable together. I hope you find something valuable along the way.
Trusted Consultant to Multi-Million Dollar Companies
Helping leaders navigate high-stakes decisions.
Entrepreneurial Success with Pocari Vietnam
Built and scaled a $200M+ market leader.
World-Class Racing Driver with Over 45 Podiums
Competed and won at elite levels.
Held key leadership roles within EO Vietnam
Strengthened a thriving entrepreneur community.
My Focus Areas
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Leadership Development
Strong leadership isn’t about titles, it’s about consistency, clarity, and trust. I help leaders build that foundation.
Business Growth Strategy
Cut through the noise and focus on what scales.
Executive Mentorship
Sometimes you just need someone who’s been there. I help leaders navigate challenges with clarity and confidence.
PARTNER WITH
Trusted by Top Executives
My Happy Partners
"I have known Rich for almost 20+ years. He brings a very unique blend of street-smart savviness with disciplined brand and business-building concepts. His focus and calmness when the going gets tough allows him to see through issues and solution better than most people i know"
Shakir Moin
President, Coca-Cola North America
"Rich Pham has been a much-trusted colleague and friend since we first worked together at Coca-Cola.
His vast experience in FMCG is now significantly enhanced by his second highly successful career in creating exponential growth while heading up startup companies from scratch. This impressive track record makes him uniquely qualified for his latest role in executive coaching."
Seán D. Shilton
Former MD Gillette multiple markets / Former Region Manager Coca-Cola
"With a strong background in management and an ability to cut through the clutter, Rich is able to bring clarity, focus and practical solutions as a way to drive business momentum."
Winnie Khor
Former Senior Director, PepsiCo Inc.
"Rich sees the big picture when others are stuck in the weeds. His strategic direction consistently brings clarity and momentum to complex challenges."
Esther Nguyen
Founder/CEO POPS Worldwide
