WORK ON Your Business, nOT IN Your Business
Are you building a business or running one? I help founders step out of the daily operations and into the role of a leader. With 30+ years of hands-on experience building and scaling businesses, I’ll work with you to scale your business, empower your team, and build something that lasts far beyond today.
MY NAME IS RICH.
Hey
The path hasn’t always been easy, but every lesson has shaped the way I lead today. From scaling companies to managing teams and working through tough decisions, I’ve gained real, hands-on experience. Now, I use that experience to help others move with more clarity, avoid common pitfalls, and grow with purpose.
TESTIMONIALS
WHY CHOOSE ME
“Rich Pham has been a much trusted colleague and friend since we first worked together in Coca-Cola.
His vast experience in FMCG is now significantly enhanced by his second highly successful career in creating exponential growth while heading up startup companies from scratch. This impressive track record makes him uniquely qualified for his latest role in executive coaching.
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Seán D. Shilton,
Former MD Gillette multiple markets
Former Region Manager Coca-Cola
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With a strong background in management and an ability to cut through the clutter, Rich is able to bring clarity, focus and practical solutions as a way to drive business momentum.
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Winnie Khor,
Former Senior Director, PepsiCo Inc.
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I worked with Rich at Coca-Cola. He was a great guy to work with - smart, professional, cheerful, and hard working. I found him to be an excellent mentor to his team, many of whom went on to C-Suite positions.
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Shehryar Omar,
Chief Executive Officer Petroleum Institute of Pakistan
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Rich sees the big picture when others are stuck in the weeds. His strategic direction consistently brings clarity and momentum to complex challenges.
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Esther Nguyen,
Founder/CEO POPS Worldwide
“I have known Rich for over 20 years. He brings a unique blend of street-smart savviness and disciplined brand and business-building concepts. His focus and calmness when challenges arise allow him to see both issues and solutions more clearly than most people I know.
”
Shakir Moin,
President, Coca-Cola North America
Extensive Global Experience Across 11+ Countries
Leadership Development
Strong leadership isn’t about titles—it’s about consistency, clarity, and trust. I help leaders build that foundation.
Business Growth Strategy
Cut through the noise and focus on what scales.
Executive Coaching & Mentorship
Sometimes you just need someone who's been there. I offer straightforward guidance, support, and perspective to help leaders navigate complex challenges and grow into their next chapter.
My Focus Areas
What I’ve Learned (and Keep Learning)
Every story, success, and failure has shaped how I approach leadership and business. I have worked and lived in 5 countries, managed 16 countries across 5 different categories. My goal is to make sure that what I share is worth your time—and helps you move forward. My goal is simple: for us to grow, succeed, and be profitable—together. I hope you find something valuable along the way.
01
Trusted Consultant to Multi-Million Dollar Companies
02
Entrepreneurial Success with Pocari Vietnam
03
World-Class Racing Driver with Over 45 Podiums
04
Leadership in EO Vietnam
